Marketing (MBA)

1 Year

Duration

Postgraduate

Level

Birmingham

Campus

Marketing

Subject

Program Overview

This course is open to both Home and International applicants. Designed to meet demand for adaptable graduates, the MBA builds transferable skills and prepares students for evolving business ecosystems, IT advances, and big data. Students gain a broad foundation in finance, HR, and strategy, then explore specialist modules focused on emerging technologies. The programme blends theory with practical application and suits students from diverse professional backgrounds, whether from large organisations or small businesses, adapting to individual needs and experience.

Curriculum & Modules

Part 1

Compulsory modules:

• Financial Management (20 credits, compulsory)

• Human Capital Management (20 credits, compulsory)

• Marketing Management (20 credits, compulsory)

• Strategic Management (20 credits, compulsory)

Specialist modules:

• International Marketing: Principles and Practices (20 credits, compulsory)

• Digital Marketing (20 credits, compulsory)

Part 2

• Dissertation, OR Integrated Case Study, OR Business Development Proposal

What You'll Go On To Do

This MBA is designed for students aiming for careers in marketing, branding, market research, or product management, both in the UK and internationally. Graduates with strong financial skills may pursue roles in strategic planning or market analysis. Career opportunities also include sales, advertising, PR, and communications management. Marketing MBAs are in demand at advertising and communications agencies, as well as consulting firms, where they work as strategists, market developers, or customer segmentation specialists.

Ready to Apply

Start your journey with us today

Study Mode

Full-time on campus

Intakes

January, May, and September

Fees

£7,800/year

Entry Requirements

This programme is available to Home and International applicants.

Normally, the possession of a minimum of a 2:2 UK first degree or an equivalent international qualification recognised by UK ENIC or work experience of five years at a senior managerial level instead of first degree.

English language proficiency at or exceeding an average IELTS score of 6.0 (or equivalent in any other approved test), with no score less than 5.5 in any components of the test.

Normally work experience of two years or more at a managerial or supervisory level is expected.

Funding

Student Finance Company or Self Funded

Program Summary